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Why the Olsen Twins Are Selling Clothing at Kohl’s


The Olsens Are Coming For Your Suburbs!

This week, the internet did its thing over the announcement that a clothing line owned by Ashley and Mary-Kate Olsen would land exclusively at Kohl’s. The idea that the Olsens, who run and design the oh-my-god-it’s-so-soft-and-expensive-I’m-sobbing luxury label The Row, would sell a line at a value department store seems kinda wild. These women are the actual faces of American luxury: they have perfect skin, they wear insane minimalist outfits, they smoke cigarettes, they date artists, they marry French financiers. They have turned being relaxed and weird into an entire lifestyle that absolutely no one you will ever meet will truly achieve.

If that weren’t enough, The Row also quietly launched an almost infuriatingly beautiful line of menswear last year, with items like cashmere double-faced shawl-collar peacoats and monastic sweatpants and exacting suits. Iconic fashion freak Jonah Hill is a fan and stan.

A little background: launched in 2007, Elizabeth and James was the design duo’s first entree into ready-to-wear fashion, following the wildly successful (but no longer extant) Wal-mart line that served as the foundation of their empire. E&J was priced at the then-very-lusty “advanced contemporary” price point—between $300 and $600—that set Vuitton Speedy bags a-jingling in malls. But then the recession drove us all to declare ourselves H&M people or Chanel people, and now no one goes to the mall, because they want to spend either $30 or $3,000.

So we find ourselves with Olsen accessibility in the suburban normie heaven of Kohl’s. At its core, this is really a story about the end of the diffusion line and the “contemporary” market, which offered consumers clothing that was more expensive, and noticeably nicer, than fast fashion, with a design eye more attuned to luxury fashion. But now that fashion marketing, the collab phenomenon, and streetwear have made us believe that anything is luxury, the idea of paying hundreds of dollars for something that approximates the real thing seems pointless.

So the Olsens have really just made a strategic business move. (They are notoriously consumer-oriented; British Vogue recently reported that they have regular dinners with their clientele for The Row to ask them what they want and need.) For now, Elizabeth and James will only include women’s offerings…but maybe we will get cool affordable men’s suiting sometime soon??? Cross your cigarettes, dudes.

Men Are Demanding Engagement Rings Now

No one’s really getting married anymore, and when they do, they aren’t doing any of the normal marriage stuff like taking each other’s last names and doing the dishes or whatever, so of course the answer to the question of those pesky and tremendously expensive engagement rings is…to get them for men!

“I think it’s kind of stupid that only females have engagement rings to show that they’re taken,” a woman tells #1 trend Bible the New York Post. The paper also reports that “searches for the masculine baubles are up 66 percent since last year.” We are in the age of the masculine bauble. Welcome!

I Love This Appreciation of Clyde Frazier’s Suits!

An ode as stylish as the velvet animal-print-suited Knicks courtside analyst himself, from The Cut.



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